Brasilia Marketing Hype?

Today I received an interesting link to a Brasilia sales brochure. Two things stuck out about it.

First, the Brasilia marketing people have taken a "if you can't beat 'em, join 'em" attitude towards the flat-line temperature discussion. They display a time vs. temperature graph that David Schomer would be proud of.

The next round of WBC machine qualification trials will be hotly contested indeed....

Second, and much more puzzling, is the claim that their machine extracts a higher percentage of coffee solids compared to competing machines. Jim Schulman and I recently did a bunch of testing on this, and I must say I'm real skeptical after looking at the Brasilia graphs. I'd love to be able to play with one of those new machines!

The show must go on . . .

Regrets

Wednesday, March 14, 2007

We regret to inform you that we have cancelled the Portafilter 2007 symposium event due to unforseen obstacles in the event planning.

It is important to note: The Mid Atlantic Regional Barista Competition and North East Regional Barista Competition WILL BE HELD AS SCHEDULED at Bear Creek Mountain Resort, Macungie, PA, from Tuesday March 27-Thursday March 29.

If you already registered, your credit card was not charged.

We very much apologize for the need to cancel the event. We look forward to holding a Portafilter event in the future. With what we've learned from this go-around, we'll be sure not to make the same mistakes again, and instead put on the Earth-shattering event that we promised.

For any questions, comments, hatemail, death-threats, or the like, send us an email to contact@portafilter.org.

Thanks for your understanding, and we salute the competitors for the first-ever North East Regional Barista Competition and the second-annual Mid Atlantic Regional Barista Competition. East Coast reprezent!

- Nick and Jay

Podcast 61 - VOTE 4 RIC RHINEHART 4 SCAA 2VP

Jay's via Skype today.

Topics:
- Jay's trip to Ethiopia
- Chat with Ric Rhinehart, Groundwork Coffee, about the SCAA
- A STUNNING announcement from Mr. Jay Caragay
- The PF Podcast ROCK THE VOTE Campaign
- Jay's visits to Charlie Trotter and Alinea
- and a PF2007 update.

Yes folks, check out the freezing over of Hades. VOTE RIC RHINEHART FOR SCAA 2VP!!!

1 hour 45 minutes and 6 seconds - MP3 format, 48.6 MB

See the sidebar to the right for more information and how to subscribe or download.