Like it or not, in as dynamic a community as the barista community here in the USA, it takes a lot to grab people's attention and get them excited about anything.
This is my love letter to the Latte Art Throwdown.

(As far as I know), the first such Throwdown was during the
SCAA Conference weekend in Long Beach, CA last year at the
Intelligentsia LA Roasting Works. Put in your $5, one pull, one pour. A team of 2 or 3 judges score the thing, and winner takes all. We must have had at least 30 people (and over a hundred watching) in that first Throwdown, and it was historic.
Winner: Kyle Glanville.The energy and excitement was unmatched. The spontaneity, the international diversity, the passion, and the beer, made for an experience that nobody present will ever forget.
Since then, in the interest of "keeping it fresh," the rules have changed here and there. A party at the
Counter Culture Atlanta training center during the Atlanta Coffeefest 2007 inspired a Heather Perry emcee'd redux of the original Throwdown.
Winner: "Danger" Dan Griffin.
Seattle Coffeefest birthed two Throwdowns, but in the "BYOV" (Bring Your Own Vessel") version,
inspired by a challenge on WBC Champ James Hoffmann's blog. One at
Zoka's new roasting facility, the other at
Stumptown's Seattle training room. Extra points for a creative vessel, and points for heckling.
Winner: Matt Higgins wins with a pig's foot (yes, really)

This past weekend in DC, a new iteration of the Latte Art Throwdown: pour two macchiatos (out of one pitcher), choose the one you like better, and present it for judging. The two judges (in this case, USBC judge Marcus Boni and oft CoE judge and Q-Grader Trish Skeie) confer, and compare it to the best macchiato-art cup, set aside for comparison. The better pour is kept for the next challenger... the losing pour is ceremoniously dumped into the trash.

Mine was dumped.
Winner: Amber SatherThe coffee world has never seen anything like it. The Latte Art Throwdowns are the unquestionably most electrifying hour in the
entire coffee industry. The screaming. The whooping and hollering. The spontaneity. The spills. The oohs and ahhs. The high-fives and chest-bumping. The bewildered onlookers, usually other coffee professionals, who couldn't fathom anything remotely like that in their particular segment of the industry. The skill. The amazing pours. The shitty pours. The "famous faces." The lesser-known faces. Every part of it... ELECTRIFYING.
How long the thing lasts, remains to be seen. There's something special about each one that makes repeating the same format feel like you're trying to recapture something that's you can't capture, and there are only so many versions of the Throwdown that will keep everyone's attention engaged, in this internet-speed culture that we live in.
Enjoy it while it lasts, y'all. These are special times... don't take it for granted!
In the mean time, baristas around the world... set aside a $5 dollar bill in your wallet. Fold it up right now (fold it once and fold it again) and put it in a special place. That's your Throwdown bill. It's like emergency money, but for Throwdowns only. If you have to lend someone that $5, make sure you tell them, "You'd better pay me back, cuz that's my Throwdown money!"
(photos property of their owners on flickr)