Pay Attention

once upon a time - when i was first learning to cook for a living - i was told that there is only one thing that separates the amateurs from the professionals.

the professionals pay attention.

they pay attention with a monomaniacal focus and they pay attention to an incredibly fine degree of detail and to the broadest of big pictures all at once.

being in coffee for a living is something much younger than cooking for a living. right now we have not reached the point where this attention is required to be professional.

but it will be.
and it should be.

pay attention.