There are a lot of "A vs. B" battles in our industry. All arabica vs. some robusta? Updosing vs. not-Updosing? Feel like a nut vs. don't?
The ones that can get contentious are the brand wars. La Marzocco vs. La Cimbali? Bunn vs. Fetco? Mahlkonig vs. Ditting? Intelligentsia vs. Starbucks? (just kidding Doug)
Here's a heated debate: VitaMix vs. Blendtec?
Well, there's a CLEAR WINNER. Not because of the quality of their products, not because of reliability, but because someone over there is obviously a f-ing marketing genius!!!
Winner: BLENDTEC. Put that in your book.
For more, check out willitblend.com
BRILLIANT!!! Don't miss the DON'T TRY THIS AT HOME section.
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This seems dangerous. I think it is only a matter of time until a disgruntled barista serves a jerk the smoothie with marbles in it. ;)
ReplyDeleteThat made me laugh quite a lot.
ReplyDeleteI want one!
The coffee and espresso industry needs guerrilla marketing like this in a very, very very bad way. Literally put up or shut up stuff, and while it's very tongue in cheek, there's absolutely no dispute as to what the product is capable of.
ReplyDeleteKudos once again to the allied industry for actually showing the way ;) Why is it these guys seem to "get it" more than the insiders do (generalising here, of course).
Thanks for this one Nick
ReplyDeleteeven without speakers, that was pretty fuckin funny. now i'm looking for headphones........
ReplyDeleteCochiken sounds so exotic and waaay more appetising than the McDs meal. Hilarious link.
ReplyDeleteCoke + Chicken = Cochiken
"We take a rotisserie chicken (incuding the bones) and add 12 oz. of coke. Will It Blend"
That was rad. Makes me want to see if the one at work will blend up a cinderblock, haha. Very effective.
ReplyDeletetrue, it blends. but when the blades go dull and you need new ones....plan on buying the entire jar, cause they don't sell just the blade assemblies. but i wouldn't mention that on my video either...
ReplyDeleteI love this article.
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