A lot of folks have already seen it, but for those who haven't, there's a new coffee website in the spotlight:RodLazar.com
It's a satirical take on Third Wave coffee and the people involved, and I've gotta say that it's pretty damn hilarious, as well as being a bit of commentary on how "out there" we coffee-people can get sometimes.
To be clear, though a lot of folks see it completely as a parody of our buddy R. Miguel Meza's project, it's not, though it's certainly one of its "targets." (Oh, and FYI, I had nothing to do with it.) Consider it an opportunity to laugh at ourselves, our obsession with exclusivity, cutting-edge tools and techniques, and how strangely esoteric we can get when it comes to coffee.
I'm just hoping that my Rod Lazar t-shirt arrives here in time for me to be able to wear it in Copenhagen during the World Barista Championship week! I'm looking forward to seeing folks in Denmark, and be sure to check out the official WBC Live Video feed that will appear on www.worldbaristachampionship.com. Congrats to all the national barista champions, and can't wait to meet the new WBC Champ!
My guess, naturally, is Caragay.
ReplyDeleteJust a heads up. I clicked on a link and got about a dozen potentially NSFW pop-ups.
ReplyDeleteSatire is one thing.
ReplyDeleteAnonymously creating a website to publicly mock someone and their business is classless and cowardly.
"Community" indeed.
As a member of the community, I can only say that this guy looks like half Adam Klein (Atlantic Specialty) and half Reid Hickman (Herkimer Coffee). Amazing!
ReplyDeleteIsn't there a little Rod Lazar in all of us?
What's going on over there?! The site's coming up with a silly page that says you've been hacked....
ReplyDelete